Executive Development Programme in Brand Strategy for Summer
-- ViewingNowThe Executive Development Programme in Brand Strategy is a summer certificate course, designed to provide a comprehensive understanding of branding in the modern business world. This program highlights the importance of branding in driving business growth and competitiveness.
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GBP £ 140
GBP £ 202
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Unit 1: Introduction to Brand Strategy &its Importance
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Unit 2: Understanding Brand Identity & Positioning
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Unit 3: Competitor Analysis & Market Research
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Unit 4: Target Audience Segmentation & Persona Development
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Unit 5: Crafting a Compelling Brand Narrative
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Unit 6: Visual Elements: Logo, Color, Typography & Imagery
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Unit 7: Brand Voice & Messaging Strategy
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Unit 8: Digital Branding & Social Media Strategy
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Unit 9: Metrics & Analytics for Brand Success
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Unit 10: Building & Managing Brand Equity
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