Global Certificate in Event Promotion: Customer Journey Mapping
-- ViewingNowThe Global Certificate in Event Promotion: Customer Journey Mapping is a comprehensive course designed to equip learners with essential skills for career advancement in the event promotion industry. This course emphasizes the importance of understanding the customer journey, a critical aspect of successful event planning and promotion.
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โข Customer Journey Mapping Fundamentals: Understanding the basics of customer journey mapping and its importance in event promotion. โข Stakeholder Identification: Identifying and analyzing key stakeholders involved in the event. โข Touchpoint Analysis: Recognizing different touchpoints in the customer journey and their impact on event promotion. โข Data Collection Techniques: Utilizing various data collection methods for mapping the customer journey. โข Customer Segmentation: Segmenting customers based on their behavior, preferences, and needs. โข Journey Map Creation: Creating visual representations of the customer journey. โข Journey Map Interpretation: Analyzing and interpreting the customer journey map to identify areas for improvement. โข Persona Development: Developing customer personas to better understand the target audience. โข Experience Design: Designing memorable and engaging experiences for customers at each touchpoint. โข Implementation and Measurement: Implementing improvements based on the customer journey map and measuring their impact on event promotion.
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