Certificate in Google Ads CPS & Advanced Strategies

-- viewing now

The Certificate in Google Ads CPS & Advanced Strategies is a comprehensive course designed to equip learners with the skills needed to excel in digital marketing. This course focuses on Google Ads, a critical component of modern marketing strategies, and covers crucial topics such as Campaign Planning Strategies (CPS) and advanced techniques for optimization.

4.0
Based on 3,576 reviews

5,150+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

About this course

In today's digital age, the demand for skilled professionals who can create and manage effective Google Ads campaigns is high. By completing this course, learners will develop a deep understanding of Google Ads and how to use it to drive business growth, making them highly valuable in the job market. This course provides learners with hands-on experience and essential skills for career advancement. Learners will gain practical knowledge of Google Ads, including how to create and manage campaigns, analyze data, and optimize ad performance. Upon completion, learners will be prepared to take on roles such as PPC Specialist, Digital Marketing Manager, or Search Engine Marketer, among others.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details

Unit 1: Introduction to Google Ads
Unit 2: Keyword Research and Selection
Unit 3: Setting up Google Ads Account
Unit 4: Creating Effective Search Ads
Unit 5: Display Ads: Design and Strategy
Unit 6: Remarketing: Audience Targeting and Ad Creation
Unit 7: Google Ads Bid Strategies and Optimization
Unit 8: Measuring Success: Google Ads Metrics and Reporting
Unit 9: Advanced Google Ads Strategies: Automation and AI
Unit 10: Google Ads Troubleshooting and Best Practices

Career Path

In today's ever-evolving digital marketing landscape, obtaining a Certificate in Google Ads CPS (Certified Professional Specialist) & Advanced Strategies can provide a significant edge in your career. Let's take a closer look at the job market trends, salary ranges, and skill demand in the UK for these roles using a 3D pie chart. PPC Specialist: With a 60% share of the total jobs, PPC Specialists play a crucial role in managing and optimising paid search campaigns for businesses. They are responsible for increasing brand awareness, driving targeted traffic, and improving conversion rates. Google Ads Certified Professional: Comprising 30% of the jobs, Google Ads Certified Professionals possess a strong understanding of Google Ads' functionalities and best practices. They must pass Google's certification exams to prove their expertise in various aspects, such as search, display, video, and shopping ads. Google Ads Advanced Strategies: The remaining 10% of jobs focus on advanced strategies, such as automated bidding, audience targeting, and cross-channel attribution, to maximise campaign performance and deliver exceptional results.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track: GBP £140
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode: GBP £90
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
CERTIFICATE IN GOOGLE ADS CPS & ADVANCED STRATEGIES
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
SSB Logo

4.8
New Enrollment