Executive Development Programme Brand Portfolio Management: Leading with Innovation

Name: Executive Development Programme Brand Portfolio Management: Leading with Innovation
Availability: InStock

-- ViewingNow

The Executive Development Programme in Brand Portfolio Management: Leading with Innovation is a certificate course that emphasizes the importance of innovative brand portfolio management in today's dynamic business landscape. This programme is designed to equip learners with essential skills required to lead and manage brand portfolios effectively, enabling organizations to stay competitive and drive growth.

4,5

Based on 2.164 reviews

3.952+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

Über diesen Kurs

In an era where branding has become a critical success factor, there is a high industry demand for professionals who possess a deep understanding of brand portfolio management and innovation. This course provides learners with practical tools, frameworks, and strategies to analyze, optimize, and innovate brand portfolios, empowering them to make data-driven decisions and create compelling brand experiences. By completing this programme, learners will be able to demonstrate their expertise in brand portfolio management, leading to increased career advancement opportunities in various industries, including marketing, advertising, and consulting. By fostering a culture of innovation and continuous improvement, learners can drive long-term success for their organizations and themselves.

100% online

Lernen Sie von überall

Teilbares Zertifikat

Zu Ihrem LinkedIn-Profil hinzufügen

2 Monate zum Abschließen

bei 2-3 Stunden pro Woche

Jederzeit beginnen

Keine Wartezeit

Kursdetails

•
Brand Strategy and Positioning: Developing a strong brand strategy and positioning is crucial in portfolio management. This unit covers the key elements of brand strategy, positioning, and how to create a unique value proposition.
•
Brand Architecture: Understanding brand architecture is important for managing a portfolio of brands. This unit covers different brand architecture models, their benefits and drawbacks, and how to choose the right model for a company.
•
Innovation and Brand Portfolio Management: This unit explores the role of innovation in brand portfolio management. It covers the importance of innovation in driving growth, how to identify opportunities for innovation, and how to manage a portfolio of brands with a focus on innovation.
•
Brand Extension and Line Management: This unit covers brand extension and line management strategies, including the benefits and risks of extending a brand, how to evaluate potential extensions, and how to manage a brand line.
•
Brand Licensing and Franchising: This unit explores brand licensing and franchising as a way to grow and manage a brand portfolio. It covers the benefits and risks of licensing and franchising, how to evaluate potential partners, and how to manage a portfolio of licensed or franchised brands.
•
Brand Measurement and Evaluation: This unit covers the key metrics for measuring brand success and evaluating a brand portfolio. It includes topics such as brand equity, brand awareness, and brand loyalty.
•
Brand Portfolio Management in Practice: This unit provides real-world examples and case studies of successful brand portfolio management. It covers different industries and regions, and highlights best practices and common pitfalls.
•
Brand Portfolio Management Tools and Techniques: This unit covers the tools and techniques used in brand portfolio management, including portfolio matrices, SWOT analysis, and scenario planning.
•
Brand Portfolio Management Leadership: This unit covers the leadership skills required for successful brand portfolio management, including strategic thinking, communication, and collaboration.

Karriereweg

In the ever-evolving UK job market, professionals specializing in Brand Portfolio Management, particularly those leading with innovation, have become increasingly sought after. This section delves into the dynamics of this niche, focusing on the following key aspects: 1. **Brand Manager**: In this role, professionals create, maintain, and strengthen the brand's reputation and market positioning. The demand for Brand Managers remains consistently high, with 25% of the job market share. They earn an average salary ranging from £35,000 to £60,000 per year, depending on the organization and experience level. 2. **Product Manager**: These professionals oversee the development, production, and marketing of a product or product line. With a 30% share of the job market, Product Managers earn an average salary of £40,000 to £70,000 annually. This role often demands skills in strategic planning, market research, and data analysis. 3. **Project Manager**: Project Managers, with a 20% share, coordinate and execute projects, ensuring their timely completion and alignment with organizational goals. Their average salary ranges from £35,000 to £75,000 per year, depending on the industry and project complexity. 4. **Marketing Manager**: Marketing Managers plan and execute marketing campaigns, utilizing various channels to increase brand awareness and revenue. They hold a 15% share of the job market, with salaries ranging from £30,000 to £60,000 per year. 5. **Innovation Manager**: As the role with the smallest share (10%) in the job market, Innovation Managers focus on driving growth through new ideas, products, and services. Their responsibilities include fostering a culture of innovation and overseeing the development and implementation of new initiatives. They earn an average salary between £40,000 and £80,000 annually. These trends highlight the growing need for professionals with strong leadership, strategic thinking, and innovation skills to succeed in the ever-changing UK job market.

Zugangsvoraussetzungen

Grundlegendes Verständnis des Themas
Englischkenntnisse
Computer- und Internetzugang
Grundlegende Computerkenntnisse
Engagement, den Kurs abzuschließen

Keine vorherigen formalen Qualifikationen erforderlich. Kurs für Zugänglichkeit konzipiert.

Kursstatus

Dieser Kurs vermittelt praktisches Wissen und Fähigkeiten für die berufliche Entwicklung. Er ist:

Nicht von einer anerkannten Stelle akkreditiert
Nicht von einer autorisierten Institution reguliert
Ergänzend zu formalen Qualifikationen

Sie erhalten ein Abschlusszertifikat nach erfolgreichem Abschluss des Kurses.

Warum Menschen uns für ihre Karriere wählen

Bewertungen werden geladen...

Häufig gestellte Fragen

Was macht diesen Kurs im Vergleich zu anderen einzigartig?

▼

Wie lange dauert es, den Kurs abzuschließen?

▼

WhatSupportWillIReceive

▼

IsCertificateRecognized

▼

WhatCareerOpportunities

▼

Wann kann ich mit dem Kurs beginnen?

▼

Was ist das Kursformat und der Lernansatz?

▼

Kursgebühr

AM BELIEBTESTEN

Schnellkurs: GBP £140

Abschluss in 1 Monat

Beschleunigter Lernpfad

3-4 Stunden pro Woche
Frühe Zertifikatslieferung
Offene Einschreibung - jederzeit beginnen

Start Now

Standardmodus: GBP £90

Abschluss in 2 Monaten

Flexibler Lerntempo

2-3 Stunden pro Woche
Regelmäßige Zertifikatslieferung
Offene Einschreibung - jederzeit beginnen

Start Now

Was in beiden Plänen enthalten ist:

Voller Kurszugang
Digitales Zertifikat
Kursmaterialien

All-Inclusive-Preis • Keine versteckten Gebühren oder zusätzliche Kosten

Kursinformationen erhalten

Als Unternehmen bezahlen

Fordern Sie eine Rechnung für Ihr Unternehmen an, um diesen Kurs zu bezahlen.

Per Rechnung bezahlen

Ein Karrierezertifikat erwerben

EXECUTIVE DEVELOPMENT PROGRAMME BRAND PORTFOLIO MANAGEMENT: LEADING WITH INNOVATION

wird verliehen an

Name des Lernenden

der ein Programm abgeschlossen hat bei

London School of International Business (LSIB)

Verliehen am

05 May 2025

Blockchain-ID: s-1-a-2-m-3-p-4-l-5-e

Fügen Sie diese Qualifikation zu Ihrem LinkedIn-Profil, Lebenslauf oder CV hinzu. Teilen Sie sie in sozialen Medien und in Ihrer Leistungsbewertung.